I've had a few opportunities to learn how to communicate effectively, but rarely does anyone talk about how to build content. I just learned a tip from my friend working business development: SCIPAB.
Situation - What's the situation?
Change - What's changing?
Implication - What's the implication?
Position - As a result, what's my position?
Actions - What actions can be taken?
Benefits - What benefits will result?
So, say you need to come up with a thirty second pitch but you have no idea how to begin. You can use this format as an outline, hitting most of the important points right away.
Thursday, July 10, 2008
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