I've had a few opportunities to learn how to communicate effectively, but rarely does anyone talk about how to build content. I just learned a tip from my friend working business development: SCIPAB.
Situation - What's the situation?
Change - What's changing?
Implication - What's the implication?
Position - As a result, what's my position?
Actions - What actions can be taken?
Benefits - What benefits will result?
So, say you need to come up with a thirty second pitch but you have no idea how to begin. You can use this format as an outline, hitting most of the important points right away.
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2 comments:
yayy we're a team now! :D i like this post. please post more and be my real life adviser!
So, your close. But the second bullet is wrong. Try this:)
* Situation - What's the situation?
* Complication - What's is complicating the situation?
* Implication - What's the implication?
* Position - As a result, what's my position?
* Actions - What actions can be taken?
* Benefits - What benefits will result?
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